Ludwig’s Subathon (2021)

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Whereas in watching television, we mainly consume content, with Twitch, the viewing experience is active. Millions of users livestream their activities through this website. Live streaming games is especially popular. Twitch streamers are in constant conversation with their viewers in chat. Sometimes viewers can also very directly influence what happens in the stream

On March 14, 2021, American live streamer Ludwig Ahgren started a subathon – a subscriber marathon. Ahgren would livestream for 24 hours, but each time a subscriber joined and donated $5, the time left on the clock increased. Once the clock hit zero, the stream ended. Ludwig’s subathon was so popular that he livestreamed for 31 days in a row.